From SEO to AIRO: A Practical Transition

AIRO complements SEO by targeting the answer layer rather than the click layer. Optimisation focuses on the clarity of what AI should say about you.

Answer Engine Optimisation (AEO) applies this thinking to AI assistants and answer boxes, ensuring your brand is cited correctly in responses.

Start by tightening brand statements and aligning them with authoritative sources. Close gaps between your own claims and third-party references.

Use structured data to make key facts machine-readable and reduce ambiguity across AI systems.

• Unified brand positioning
• Trusted citations and listings
• Clear product and service definitions

Iterate with model feedback to reinforce the signals that drive recommendations. A disciplined cadence prevents drift as models update.

This is where GEO and AIRO align: both focus on long-term consistency rather than short-term ranking fluctuations.