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Insights on AI Visibility and Recommendation
Articles, guides, and updates on how to become the brand AI recommends.
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Curated highlights
The Zero-Click Crisis: How to Survive When 60% of Searches Never Leave Google
Zero-click search now dominates many queries. Learn how AI visibility, AI Overviews, and GEO reshape discovery and what to do next.
Quality Over Quantity: The Secret to a 4.2x Higher Conversion Rate
AI recommendations convert 4.2x higher than traditional search. Learn why authority signals and E-E-A-T drive higher-intent leads.
The New Front Door: Why 44% of Users Have Abandoned Traditional Search
A 2025 McKinsey study shows 44% of people now use AI as their primary search engine. Here is what that means for AI visibility and brand discovery in the UK.
Why AI Recommendation Is Replacing Search
Search is shifting from links to answers. Learn how authority signals, structured data, and AIRO influence AI recommendations.
How to Structure Your Site for LLM Understanding
Practical steps to improve semantic clarity and structured data so AI systems interpret your brand correctly.
Measuring AI Visibility: What to Track
The metrics that matter when you want to be the recommended answer: AI visibility, citation quality, and share of model.
Brand Protection in AI Answers
How to defend against AI hallucinations and ensure authoritative sources are prioritised in AI outputs.
The Competitive Edge of Early Optimisation
Why early movers win in AI recommendations and how to build durable AI visibility.
From SEO to AIRO: A Practical Transition
A clear roadmap for shifting from traditional SEO to AIRO and AEO.